Developed Personas
- Elliott
a. Aspiring Theatre Professional
b. 32 years old and is a playwright
c. he represents Critics (27-37, no formal training, college degree, low association seeking a better association, towards beginning stages of career seeking advancement) and Playwrights (typically older but can be any age, approx 25-40)
d. off hours access
e. has his own laptop, accesses internet at coffee shop
f. high bandwidth
g. from Midwest moved to Chicago
h. Caucasian
- Sierra
a. NTI participant
b. in College at NYU
c. 22 years old
d. represents college students attending NTI ages 20-25
e. high bandwidth, wireless, during working hours
f. from San Diego
g. African-American
- Ruth
a. 62 years old
b. theatre lover
c. Jewish
d. loaded w/ money that she'd love to donate to deserving charities
e. represents donors (typically older from 40-85)
f. lives in Nantucket
g. Mona from Who’s the Boss
h. Low bandwidth, low skill on computer
i. She’s the most important denominator because of her low skill and the goal of the O’Neill
- Charles Pierce
a. Entertainment journalist
b. Male critic
c. Gay
d. 42 years old, caucasian
e. Boston, MA
f. High bandwidth
g. Accessing on a portable mobile device
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