Writing in/of/through the ether

Remediation and the ONeill II

So, here's the second main point that I drew from the readings as applied to our project.

2. Even though we may live in a hypermediated society that reveres new media, many people have individual aversions to or fears of new media. That is why it is always helpful to remediate a medium or multiple media with which people are familiar. I think that Bolter and Grusin would argue that all media is simply remediation, and we will do well to keep this fact in mind when designing our new ONeill website. Websites are a hypermediated forum in which many sites are well-served by building on metaphors of older media that are not new or intimidating to users. This helps accommodate users to the media used to reach them, while still getting their message across.

For us.....this means that we ought to keep in mind metaphors and real-life analogies on which to build our site. This makes our website fun to visit, and it allows people to more easily identify with our site. It can also allow us to create a website that stands out, one that feels different from all of the other standard cookie-cutter websites that loom on the net. It will allow us to communicate the truly unique nature of the real ONeill Center while also creating a memorable web identity.

posted by Anonymous @ 1:37 PM