Writing in/of/through the ether

CH 1: GURUS & RULES

This book defines the different types of gurus. Designers who create, critics who analyze, efficiency experts and teachers who give ways of working are all gurus. Theguru on the web is the critic PLUS the efficiency expert - this provides multiple views as well as the best way to show them on the web site. I feel this is important and every site including our own needs these perspectives... Possibly one person looking at the visual aspect, another looking at the technical aspect and another looking at the text and information aspect.

This book provides many rules and suggestions of ways to do something but doesn't give one quick fix answer for every problem. The three goals advise was one part we discussed in class.. These are helpful to determine the direction and the voice of the site. Questions to help with these goals include... The business goals, the engineering goals to maintain and rebuild the site, the sales goals, the marketing goals and the users goals. The book made a really good point regarding the focus and orgizination of the site... "Users don't do the thinking, you do."

posted by Meghan Joyce @ 10:00 AM